Music Magazine Industry Research

The companies Bauer and IPC media, both deal with magazine production within the media, i will look specifically at the music magazines they produce.


Bauer's magazines are targeted at both niche and mainstream audiences, with Q being a mainstream music magazine, and Mojo and Kerrang being aimed at a niche audience.
Q magazine is one of the highest selling music magazines in the UK, and due to its popularity and large audience topics discussed in the magazine can be derrived from the world of sport, comedy, film and even politics, these intrest area's can also contribute as a defining factor to who the audience of the magazine will be, the price of Q magazine is
More niche audience's are targetted by the magazines Mojo and Kerrang. with mojo's audience being those who enjoy classic rock, and due to its latter production and affiliation with Q magazine, mojo can be seen as an almost sub genre of Q magazine.


IPC Media are the company which produce NME magazine, a magazine which aims at a popular audience (mainstream) and focuses on what is considered fashionable amongst music culture, and the genre's of music within the magazine, change over periods of time to whatever genre's is popular. The name itself "NME" when read out sounds like like the word "enemy" which connotes the attitude held by the audience of the younger generation, and as in some cases the genre's have been indie music, a sence of fighting capitalism maybe held.