The Audience targetted by the magazine is a hybrid of who the mixture of genres appeal to; by this i mean i mean generally older generations, in this particularly people above the age of 30, due to having Roger Daltrey on the front cover - the lead singer of the who. Also a mixture of newer acts are featured like "The Ting Tings". Through this mixture, an almost niche itself is created of mainstream mixtures, e.g. Younger audiences who may listen to bands like "The Fratellis" also find a cult following in older bands that had a similar impact in the past; in this case "The Who". And working as the other side of the niche, is older audiences taking intrest in newer indie bands that would not normally have appeal to this. A juxtaposition is created also in this range of acts; i.e. the links of newer acts like duffy and Mark Ronson juxterposed with Paul Weller and other most mainstream acts of previous decodes. The gender of this age bracket dicussed is prodominately male.
The main image used on the front cover featured four men at a medium long shot, this is so that the majority of the figure can be displayed; i will now look at the mise en scene featured in this shot. Facial Expression is encompassed with mise-en-scene- when looking at the facial expression of Roger Daltery his smile and by putting him at the front of the shot, this connotes an introducing like stature ammongst the men in the shot - a "Proud to present" style towards the intodruction of the younger acts, which also links into the niche cross market of older and younger acts. All the males behind the front man, are almost expressionless and in relation to there relaxed body language and also proud stature, a connotation of masculinity is put forward onto the audience, and looking at the intended or prodominate audience of the magazine, this ideal self is connoted to the audience, a masculine person who takes intrest in music.
The use of font, colour and choise of words helps denote a sence of power and greatness amongst the magazine, the authors choice to use gold as the colour on the largest words, and the most well known of acts mentioned connotes this; and gold the colour itself has connotations of wealth and power. The General colour scheme is very simple and consists of only three colours, Red, White and Gold, all with connotations to wealth, and by using a simple colour scheme this makes the magazine appear quite sophisticated, which helps link in with the mode of address chosen by the author to speak to the reader; by using sophisticated colours which are simple and using a clear sans serif font, it helps put into context the Teacher/ Student mode of adress, lots of factual infomation. Items featured in the magazine would be featured such as using a Gold box again with Duets written inside in white, apposed to when it was written in Gold, this is a further connotation of importance to the concept being discussed in the magazine, and by having the word "20" written in gold it helps show the importance across all 20 acts that will be featured. Another Item used in the front cover is the masthead, "Q" is recognisable despite its simplicity due to mass popularity and its easy to remember logo, by having this ease of remembering a feature used in the cover is to have the front primary image overlapping the "Q" logo, because we know even when we cant quite see it is a "Q", we know it is "Q" magazine through the Serif Font and the use of trademark red square around a white "Q" with a drop shadow.
I will now look at the topic of mode of address, and as mentioned earlier, the mode of adress is a mixture of teacher/ pupil form of adress and parent /child, with the majority of methods adressing the audience not allowing an outside opinion to play a role into what the magazines audience thinks, for example numbered lists regarding opinion; such as "20 greatest Duets" and "The 10 worst musical actors", these listed style opinions cannot be argued in a sence due to the fact that they have already decided what is best and worst for the target audience, again connoting an ideal self, to the extent of opinions being influenced as well as image; e.g. the prodominate young/ middle aged males reading the magazine will see the front cover and adress fashions and combinations of genre, and then as they read on into the magazine they will find out bests and worsts regarding the things they enjoy/ dislike. Also regarding the teacher/ pupil method of adress, there is a great deal of infomation, so instead of telling mild gossip or things relevent to the age group, they look at wider scale issues, which will encompass facts, e.g. "Why retailers are bombarding us with tunes" and "New Albums" section, which will be very factual.
Readers are allowed to adress the magazine very quickly, the section "Q Mail" is put first before all the main body sections of the magazine.
